Internet speeds are getting faster and faster as online videos soar higher than ever in popularity. Even ordinary smartphones now have video cameras with pro features! So what’s going on behind all these?
For starters, marketing videos are so easy to make nowadays. If you have a smartphone, you can shoot and edit! Videos are a personal channel too. You can build and nurture a more personal relationship with your audience – plus more social media likes and shares – than if you relied mainly on text. Compared to using merely words, you can express so much more in marketing videos in a lot less time.
As far as marketing videos is concerned, here are the top uses and advantages it has to offer your business:
Providing Solutions to FAQs
You can answer frequently asked questions on your website using video demonstrations. Without a doubt, your customers will love you for this (who wants to read blocks of text?).
Video Chats
When it comes to connecting with customers on a deeper, more personal level, nothing works better than connecting your brand to a human face. A lot of companies have seen their customer satisfaction rates go up once they shifted to video chats.
Better Social Media Engagement
As we have said earlier, videos usually get more likes and shares on social media as opposed to completely text posts. This is clearly a superb way of making noise for your brand, especially now in the digital generation where we belong.
Product How-To’s
If there’s one thing all consumers agree on, it’s that how-to videos are easier to follow and more effective than text instructions. You can tell people what to do, but when you show them, it just makes the process a thousand times more efficient.
Credibility Boost
A testimonial comes across with more credibility than anything written. Viewers can be sure it’s real people. For a long time now, online marketers have been using video testimonials.
Access to Various Audiences
YouTube gets over 4 billion page views daily and a really strong and engaged audience. It’s the second biggest search engine (next to Google), and people visit it for a whole range of reasons, including learning about a product or service. Which means it can be used to market your brand through videos.
Better Opened Email Rates
One of your biggest assets as a business in the digital world is your opt-in email mailing list. But on top of that, you have to find ways to boost your engagement as well as raise your email open rates. Videos in emails are a proven way to increase those rates.
Higher Conversion Rate
Finally, when you add a video on your landing page, you automatically increase your chances of getting more conversions – which is quite simply the goal of any business – and this is something proven by statistics.
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